Hi, I’m Michelle Sohn – founder of Brand Brilliance.
For nearly two decades, I led customer experience, brand strategy, and growth programs for some of the world’s most iconic names — from luxury houses like Cartier and Tiffany & Co., to global innovators like Uber and PVH. My work took me around the world, collaborating with leaders and teams to create brands that not only shone in the marketplace but built deep, lasting connections with the people they served.
Along the way, I discovered something powerful:
The same principles that make brands unforgettable can help people live more fulfilled, purpose-driven lives.
Because here’s the truth — you are your own brand. Not in a superficial, marketing sense, but in the way you express your values, make decisions, build relationships, and move through life. Your “brand” is simply the energy and impact you carry into every room.
That’s what Brand Brilliance is about.
It’s not about polishing an image. It’s about uncovering the clarity, confidence, and authenticity that already exist within you — so your inner brilliance naturally shines in your career, relationships, and personal growth.
As an Executive Coach, I help clients:
Navigate life and career transitions with clarity and confidence.
Build resilience and self-awareness to meet challenges with strength.
Align their actions with their values so they can lead with authenticity.
Step into their next chapter feeling energized, focused, and empowered.
My approach blends the strategic thinking of a global business leader with the deep listening, goal-setting, and accountability of a professional coach. I bring warmth, candor, and a dash of humor — because transformation works best when it’s both meaningful and human.
Whether you’re seeking a bold career shift, deeper alignment in your personal life, or the resilience to take on your next big challenge, I’m here to help you find your brilliance — and make it impossible to hide.
The story behind
Brand Brilliance.
When I chose the name Brand Brilliance, it came from my belief that every person is a brand — whether they realize it or not. Just as luxury houses and global companies craft a brand story to connect deeply with their audience, individuals carry their own brand essence into every interaction, decision, and life chapter.
For years, I helped world-class brands find their brilliance — the unique spark that set them apart in the market. In my coaching work, I discovered that the same principles apply to people:
Clarity about your values and vision.
Consistency in how you show up in the world.
Confidence to let your authentic self be seen.
Brand Brilliance became my metaphor for living in alignment with your true self — so your inner brilliance naturally shines outward.
In a coaching setting, Brand Brilliance isn’t about logos or marketing campaigns. It’s about helping clients uncover the powerful personal brand that already exists within them — then supporting them as they express it in their careers, relationships, leadership, and life transitions.
It’s not about polishing an image. It’s about revealing the authentic, unshakable identity that fuels purpose, resilience, and impact.