Hi, I’m Michelle Sohn – founder of Brand Brilliance.
For more than two decades, I led customer experience, brand strategy, and growth initiatives for some of the world's most iconic organizations—from luxury houses like Cartier and Tiffany & Co. to global innovators including Uber, PVH, and American Express. My work took me around the world, partnering with leaders and teams to build brands that earned trust, inspired loyalty, and created lasting impact.
Along the way, I discovered something equally powerful: the same strategic thinking that helps businesses grow can help people build meaningful businesses of their own.
As a Tony Robbins Results Coach, I've coached hundreds of early-stage founders, mid-stage business owners, and business executives through pivotal moments of growth and transformation. Again and again, I've seen the same pattern: accomplished professionals already possess the knowledge, experience, and leadership needed to succeed—they simply need a proven roadmap to make the transition with confidence.
That's why I created Brand Brilliance.
Brand Brilliance is built on a simple belief: experienced women don't need to reinvent themselves to become entrepreneurs. They already have the expertise. What they often need is a structured transition system that transforms decades of experience into a business with clarity, confidence, and purpose.
Today, I help experienced women transition from corporate leadership into business ownership by combining strategic business guidance, personalized coaching, and practical accountability. My approach blends the perspective of a global business strategist with the support of an executive coach, helping clients clarify their vision, position their expertise, and build businesses that reflect both their strengths and their values.
Whether you're ready to launch your coaching business, make a meaningful career transition, or finally build something that's entirely your own, I'm here to help you take that next step with confidence.
The story behind
Brand Brilliance.
When I chose the name Brand Brilliance, it came from my belief that every person is a brand — whether they realize it or not. Just as luxury houses and global companies craft a brand story to connect deeply with their audience, individuals carry their own brand essence into every interaction, decision, and life chapter.
For years, I helped world-class brands find their brilliance — the unique spark that set them apart in the market. In my coaching work, I discovered that the same principles apply to people:
Clarity about your values and vision.
Consistency in how you show up in the world.
Confidence to let your authentic self be seen.
Brand Brilliance became my metaphor for living in alignment with your true self — so your inner brilliance naturally shines outward.
In a coaching setting, Brand Brilliance isn’t about logos or marketing campaigns. It’s about helping clients uncover the powerful personal brand that already exists within them — then supporting them as they express it in their careers, relationships, leadership, and life transitions.
It’s not about polishing an image. It’s about revealing the authentic, unshakable identity that fuels purpose, resilience, and impact.